RUFFLES® RIDGE CHALLENGE OFFICIAL RULES

THIS PROMOTION IS INTENDED FOR PLAY IN THE UNITED STATES ONLY AND WILL BE GOVERNED BY U.S. LAW. DO NOT ENTER UNLESS YOU ARE ELIGIBLE AND LOCATED IN THE UNITED STATES OR THE DISTRICT OF COLUMBIA AT THE TIME OF PARTICIPATION.

NO PURCHASE OR PAYMENT OF ANY KIND IS NECESSARY TO PLAY OR WIN. A PURCHASE WILL NOT INCREASE YOUR CHANCE OF WINNING. VOID WHERE PROHIBITED BY LAW. BY PARTICIPATING IN THE RUFFLES® RIDGE CHALLENGE (“PROMOTION”), PARTICIPANT AGREES TO BE BOUND BY THESE OFFICIAL RULES AND THE DECISIONS OF THE JUDGES, WHICH SHALL BE FINAL IN ALL RESPECTS.


1. ELIGIBILITY:The Promotion is open only to legal residents of any of the fifty (50) U.S. states and the District of Columbia, who are eighteen (18) years of age or older at the time of participation. The following persons are not eligible to participate: Employees, contractors, directors and officers of Frito-Lay, Inc. (“Sponsor”), its parent, subsidiary and affiliated companies, distributors, joint promotion partners, participating retailers, prize providers, Web design, advertising, fulfillment, judging and promotion agencies involved in the administration, development, fulfillment and execution of this Promotion (collectively, “Promotion Parties”), NBA Properties, Inc., the National Basketball Association (the “NBA”), and the NBA member teams (collectively, the “NBA Entities”) including its affiliates and agents, and their respective immediate family members (spouse, parent, child, sibling, grandparent, and/or “step”) of each and those living in their same households (those persons whether related or not who live in the same residence for at least three months during the twelve-month period preceding the start date of the Promotion).


2. PROMOTION PERIOD:Promotion begins at 12:00:00 p.m. (noon) Central Time (“CT”) on August 27, 2018 and ends at 11:59:59 p.m. CT on December 31, 2018 (“Promotion Period”). NOTE: Five (5) prizes awarded for this Promotion are scheduled to be awarded by 11:59:59 p.m. CT on September 30, 2019; see Rule #4 details. The time clock of computer administering this Promotion is the official clock for this Promotion.


3. HOW TO PARTICIPATE:During the Promotion Period, purchase any specially-marked RUFFLES® brand product (2.625 oz. to 13.5 oz. bags) and look for the 9 to 11-digit product code located below the “guaranteed fresh” statement on the front of the bag (“Bag Code”). To obtain a free Bag Code, send a 3" x 5" card or piece of paper with your full name, address, city, state, zip code, date of birth and email address, to be received by December 24, 2018, to: RUFFLES® RIDGE Bag Code Request, PO Box 760002, Dept. 879-723, El Paso, TX 88576-0002. One (1) Bag Code will be emailed to the email address provided. Limit one (1) free Bag Code request per stamped-outer envelope. Limit three (3) free Bag Code requests per day. Sponsor and its agencies are not responsible for illegible, lost, late, misdirected, damaged, postage-due, incomplete, unintelligible or undelivered mail or Bag Code Requests or Bag Codes.

Upon obtaining a Bag Code, visit RufflesRidgeChallenge.com (“Web Site”) and follow the on-screen instructions to register and input your Bag Code. During the registration process, select the retailer in which you bought your bag from or if you obtained your Bag Code via the mail-in option, please select the retailer in which you frequently shop. For each Bag Code submission, you will receive one (1) Locker Code and one (1) chance to win an Instant-Win Prize (subject to verification) (a “Play”).

  • Your Locker Code will be displayed online and emailed to you for use in a RUFFLES® RIDGE Challenge. RUFFLES® RIDGE Challenge dates/times are as follows:
    RUFFLES® RIDGE Challenge Events*
    • September 30, 2018 (Sunday):
      12:00 p.m. - 4:00 p.m.
    • October 13, 2018 (Saturday):
      6:00 p.m. - 10:00 p.m.
    • October 28, 2018 (Sunday):
      12:00 p.m. - 4:00 p.m.
    • November 10, 2018 (Saturday):
      12:00 p.m. - 4:00 p.m.
    • November 23, 2018 (Friday):
      6:00 p.m. - 10:00 p.m.
    • December 2, 2018 (Sunday):
      12:00 p.m. - 4:00 p.m.
    • December 15, 2018 (Saturday):
      12:00 p.m. - 4:00 p.m.
    • December 23, 2018 (Sunday):
      6:00 p.m. - 10:00 p.m.
    • December 29, 2018 (Saturday):
      12:00 p.m. - 4:00 p.m.
    *The Events will be rolled out over two (2) different time zones – Pacific Time and Eastern Time.
    To play “The RIDGE” to potentially score 4 points exclusively in NBA 2K19, enter your Locker Code as a “Promotion Code” within the NBA 2K19 Video Game menu, then participate in a RUFFLES® RIDGE Challenge to potentially score.
  • Instant-Win Prize Plays: Randomly-selected times, during the Promotion Period, will be chosen by the independent judging organization (the “Judges”), and the first participant who completes a Play in accordance with these Official Rules (whose Play is properly received and recorded by administrator's computer(s) on or immediately after a randomly selected time) will win an Instant-Win Prize (subject to verification). If your computer screen displays a prize-winning message, you are a potential winner of the indicated Instant-Win Prize (subject to verification). If your computer screen displays a non-winning prize message, you are not a winner of an Instant-Win Prize. Odds of winning an Instant-Win Prize depend on the number of eligible Plays received and the order in which they are received. All participants must have a valid email address. In the event of an identity dispute, a Play will be considered made by the registered owner of the email address used for the Play.

Limit fifteen (15) total Bag Code submissions. Additionally, the Promotion will limit the participant to three (3) Bag Code submissions per person/email address or household per day (up to a total of fifteen [15] total Bag Code submissions for the entire Promotion Period). A “day” is defined as a twenty-four (24) hour time period between 12:00:00 a.m. CT and 11:59:59 p.m. CT of the same day, with the exception of the first day of the Promotion Period which shall begin at 12:00:00 p.m. CT and end at 11:59:59 p.m. CT of the same day. All Plays must be properly received and recorded by the Sponsor’s computer within the Promotion Period in order to be eligible to win an Instant-Win Prize.

Each submission must be manually key stroked and/or manually entered by the individual participant; automated and/or repetitive electronic submission of Plays (including but not limited to Plays made using any script, macro, bot or sweepstakes service) will be disqualified and transmissions from these or related email addresses/IP addresses may be blocked. Additionally, use of multiple email addresses, phone numbers and/or mailing addresses, and/or the manipulation of such information, for the purpose of obtaining more than the stated number of Plays and/or Instant-Win Prizes, is prohibited and such persons will be disqualified and all Plays will be deemed invalid and any Instant-Win Prize won shall be forfeited.


4.INSTANT-WIN PRIZE DETAILS: Instant-Win Prizes are listed below as follows: Instant-Win Prize Quantity / Instant-Win Prize description / Approximate Retail Value (“ARV”) of each Instant-Win Prize. Limit one (1) Instant-Win Prize per Tier per household, for a total limit of three (3) Instant-Win Prizes per household.

Tier 1
1 / OneMillion NBA 2K19 Virtual Currency (awarded in the form of a code). ARV: $200.00.
5 / Samsung 65” TV. /ARV: $1,099.99.
15/ Sony PS4 1TB. / ARV: $300.00.
8 / Xbox One X. / ARV: $500.00.
1 / Harman Home Theatre System*. / ARV: $999.95.

Tier 2
1 / JBL Soundbar*. / ARV: $500.00.
3 / One (1) pair of JBL Headphones*. / ARV: $218.00.
15 / 2K19 (for PS4). / ARV: $60.00.
15 / 2K19 (for Xbox One). / ARV: $60.00.

*The Harman Home Theatre System, JBL Soundbar and Headphones prizes will be randomly awarded between 12:00:00 p.m. CT on August 27, 2018 and11:59:59 p.m. CT on September 30, 2018.

Tier 3
60 / RUFFLES®Be All InT-shirt (Blue), size Medium. / ARV: $15.00.
60 / RUFFLES®Be All In T-shirt (Blue), size Large. / ARV: $15.00.
28 / RUFFLES®Be All In T-shirt (Blue), size X-Large. / ARV: $15.00.
52 / RUFFLES®Be All In T-shirt (Blue), size 2X-Large. / ARV: $15.00.
40 / RUFFLES®Be All In T-shirt (Red), size Small. / ARV: $15.00.
40 / RUFFLES®Be All In T-shirt (Red), size Medium. / ARV: $15.00.
40 / RUFFLES®Be All In T-shirt (Red), size Large. / ARV: $15.00.
40 / RUFFLES®Be All In T-shirt (Red), sizeX-Large. / ARV: $15.00.
40 / RUFFLES®Be All In T-shirt (Red), size 2X-Large. / ARV: $15.00.
281 / RUFFLES®branded Snapbacks. / ARV: $20.00.
56 / RUFFLES®branded Full-Size Spalding Basketball. / ARV: $20.00.
111 / RUFFLES®branded Mini Spalding Basketball. / ARV: $20.00.
24 / RUFFLES®branded Mini Hoops w/ Basketball. / ARV: $20.00.

Winners must accept the Instant-Win Prize as stated by Sponsor or the Instant-Win Prize may be forfeited. Total ARV of all Instant-Win Prizes is $33,593.90.


5. WINNER NOTIFICATION: Instant-Win Prizes won by an eligible participant who is a minor in his or her state of residence may be awarded to a minor’s parent or legal guardian. Potential winners will be notified instantly with a Prize Confirmation notice on screen during their online session at the Web Site with instructions on how to claim their Instant-Win Prize (subject to verification and compliance with these Official Rules). Winners may be required to complete, sign and return an Affidavit of Eligibility/Liability Release, and, where lawful, Publicity Release within seven (7) days of Instant-Win Prize notification as indicated on the Affidavit. Sponsor is not responsible for suspended or discontinued wireless or Internet service which may result in a potential winner not receiving an initial Instant-Win Prize notification; nor is Sponsor responsible for any change in participant's email address. If (i) winner does not respond to the prize-claim instructions as stated within the prize-winning message, (ii) any required documents are not returned within the required number of days, (iii) a potential winner cannot be verified, or (iv) a potential winner is otherwise unable to accept the Instant-Win Prize as stated, the applicable Instant-Win Prize will be forfeited. As applicable, Instant-Win Prizes will be shipped within four (4) to eight (8) weeks of the Promotion end date. The NBA 2K19 Video Game Instant-Win Prizes will ship after December 1, 2018. If an Instant-Win Prize is returned as undeliverable, the Instant-Win Prize will be forfeited and Sponsor shall have no further liability to award that Instant-Win Prize.


6. LIMITATIONS OF LIABILITY AND RELEASE: No liability or responsibility is assumed by Sponsor, Promotion Parties, the NBA Entities, 2K Games, Inc. and its parent company or Take-Two Interactive Software, Inc. (“Released Parties”) resulting from participant's participation in or attempt to participate in the Promotion or ability or inability to upload or download any information in connection with the Promotion. No responsibility or liability is assumed by Released Parties for technical problems or technical malfunction arising in connection with any of the following occurrences which may affect the operation of the Promotion: Hardware or software errors; faulty computer, telephone, cable, satellite, network, electronic, wireless or Internet connectivity or other online or network communication problems; errors or limitations of any Internet or wireless providers, servers, hosts or other providers; garbled, jumbled or faulty data transmissions; failure of any online transmissions to be sent or received; lost, late, delayed or intercepted transmissions; inaccessibility of the Web Site in whole or in part for any reason; traffic congestion on the Internet or the Web Site; unauthorized human or non-human intervention of the operation of the Promotion, including without limitation, unauthorized tampering, hacking, theft, virus, bugs, or worms; or destruction of any aspect of the Promotion, or loss, miscount, misdirection, inaccessibility or unavailability of an email account used in connection with the Promotion. Released Parties are not responsible for any typographical errors in the announcement of Instant-Win Prizes or these Official Rules, or any inaccurate or incorrect data contained on the Web Site. Use of Web Site is at user’s own risk. Released Parties are not responsible for any personal injury or property damage or losses of any kind which may be sustained to user's or any other person's computer resulting from participation in the Promotion. SOME JURISDICTIONS DO NOT ALLOW THE LIMITATION OR EXCLUSION OF LIABILITY FOR INCIDENTAL, CONSEQUENTIAL, OR OTHER DAMAGES; AS A RESULT, THE ABOVE LIMITATIONS OR EXCLUSIONS MAY NOT APPLY TO YOU, AND THE FOREGOING PARAGRAPHS SHALL NOT APPLY TO A RESIDENT OF NEW JERSEY TO THE EXTENT DAMAGES TO SUCH NEW JERSEY RESIDENT ARE THE RESULT OF RELEASED PARTIES NEGLIGENT, FRAUDULENT OR RECKLESS ACT(S) OR INTENTIONAL MISCONDUCT.

By participating in the Promotion, participants (and their parent(s)/legal guardian(s) if participants are minors) release Sponsor, Promotion Parties and the NBA Entities from any and all claims, damages or liabilities arising from or relating to such participant's participation in the Promotion. By accepting an Instant-Win Prize, recipients (and their parent(s)/legal guardian(s) if participants are minors) (a) agree that the Sponsor, Promotion Parties, the NBA Entities, participating retailers, and all of their respective officers, directors, employees, representatives and agents will have no liability whatsoever for, and shall be held harmless by winner against, any liability for injuries, losses or damages of any kind to persons or property resulting in whole or in part, directly or indirectly, from participation in the Promotion; from acceptance, possession, misuse or use of an Instant-Win Prize and (b) grant (and agree to confirm grant in writing promptly upon request) to Sponsor, the NBA Entities and their designees and assigns the right to the use of their name, photograph, likeness, voice, image, statements and biographical information, at any time or times, for advertising, trade, publicity and promotional purposes in any media now known or hereafter discovered, worldwide, including the Internet without review, notification or approval, and additional compensation, unless prohibited by law. Sponsor, Promotion Parties and the NBA Entities are not liable in the event that any portion of the Promotion or portion of an Instant-Win Prize is canceled due to weather, fire, strike, acts of war or terrorism, or any other condition beyond their control (a “Force Majeure Event”).


7. DISCLAIMER: Bag Codes are void if not obtained through authorized, legitimate channels, or if any part is defective, altered, duplicated, photocopied, forged, counterfeited, mutilated or tampered with in any way, or if Bag Codes contain or are the result of printing, seeding, typographical, mechanical or other errors, or do not contain proper security devices. Sole liability for a regular official Bag Code is limited to replacement with a free randomly selected official Bag Code, while supplies last. Bag Codes may not be transferred, sold, bartered, auctioned (including through Internet auction sites), given away, traded or obtained through any source other than through the method described in these Official Rules. All submitted Bag Codes become property of Sponsor, and will not be returned.

No more than stated number of Instant-Win Prizes will be awarded. In the event that production, programming, seeding, printing or any other reasons cause more than stated number of Instant-Win Prizes, set forth in these Official Rules, to be available and/or claimed, Sponsor reserves right to award only the stated number of Instant-Win Prizes. Screen shots are not proof of winning status.


8. GENERAL CONDITIONS: Winners are solely responsible for any taxes on Instant-Win Prizes, if any. Winners will receive an IRS Form 1099 for the ARV of their Instant-Win Prize, if applicable. No cash equivalent (other than as offered within these Official Rules) or substitution of any Instant-Win Prize is offered, except at the sole discretion of the Sponsor. Any difference between the stated approximate retail value and the actual retail value will not be awarded. No transfer of an Instant-Win Prize is permitted. Instant-Win Prizes are awarded “as is” with no warranty or guarantee, either expressed or implied by Sponsor, except manufacturer’s standard written warranty included in the prize packaging. Unclaimed Instant-Win Prizes will not be awarded. If an Instant-Win Prize, or any portion thereof, cannot be awarded for any reason, Sponsor reserves the right to substitute the Instant-Win Prize with another prize of equal or greater value. If for any reason the Promotion is not capable of running as planned, including infection by computer virus, bugs, tampering, unauthorized intervention, fraud, technical failures, or any other causes which corrupt or affect the administration, security, fairness, integrity or proper conduct of the Promotion, Sponsor reserves the right, at its sole discretion, to (a) disqualify any individual who is responsible or who tampers with the Play process, and (b) cancel, modify or terminate the Promotion. In the event of cancellation, Sponsor will randomly award the remaining Instant-Win Prizes among all eligible, non-suspect Plays received prior to cancellation. This Promotion is offered only in the United States and is governed by the laws of the state of Texas, and all claims must be resolved in the federal or state courts located in Collin or Dallas counties, Texas.

Please see Sponsor’s privacy policy located at http://www.fritolay.com/legal/privacy-policy.htm for details of our policy regarding the personal information collected in connection with this Promotion. Additionally, any communication between participant and Sponsor or its agencies regarding this Promotion (e.g. phone calls, text messages, chats, emails, etc.) may be recorded for quality assurance and training purposes. Winners’ names may be included in a publicly-available winners’ list.

LEGAL WARNING: ANY ATTEMPT BY AN INDIVIDUAL, WHETHER OR NOT A PARTICIPANT, TO DELIBERATELY DAMAGE, DESTROY, TAMPER OR VANDALIZE THE WEB SITE OR INTERFERE WITH THE OPERATION OF THE PROMOTION IS A VIOLATION OF CRIMINAL AND CIVIL LAWS AND THE SPONSOR RESERVES THE RIGHT TO SEEK DAMAGES AND DILIGENTLY PURSUE ALL REMEDIES AGAINST ANY SUCH INDIVIDUAL TO THE FULLEST EXTENT PERMITTED BY LAW.


9. WINNER'S LIST: For a list of winners, send a self-addressed, stamped envelope to be received by January 31, 2019 to: RUFFLES RIDGE Challenge, Winner's List, 10 South 5th Street, 7th Floor, Dept. 879-723, Minneapolis, MN 55402.


10. SPONSOR: Frito-Lay, Inc. 7701 Legacy Drive, Plano, TX 75024-4099.


© 2018 Frito-Lay North America, Inc.

© 2005-2018 Take-Two Interactive Software, Inc. and its subsidiaries. 2K, the 2K logo, and Take-Two Interactive Software are all trademarks and/or registered trademarks of Take-Two Interactive Software, Inc. The NBA and NBA member team identifications are the intellectual property of NBA Properties, Inc. and the respective NBA member teams. © 2018 NBA Properties, Inc. All Rights Reserved. Officially licensed product of the National Basketball Players Association.  All other trademarks are property of their respective owners.

The National Basketball Association and its member teams and each of their respective subsidiaries, affiliates, shareholders, officers, directors, agents, members, representatives, and employees will have no liability or responsibility for any claim arising in connection with participation in this promotion or any prize awarded. The NBA Entities have not offered or sponsored this Promotion in any way.

REQUIRES NBA 2K19 (sold separately) ON XBOX ONE®, PLAYSTATION® 4, NINTENDO SWITCH™ OR PC TO REDEEM. Locker Codes must be used on or before December 31, 2018. ©2018 Take-Two Interactive Software, Inc. All rights reserved. 2K and the 2K logo are trademarks of Take-Two Interactive Software, Inc. ESRB RATING PENDING: Visit esrb.org for rating information.